In case you haven’t heard, you can run Apple’s Safari browser on Windows. Why would you want to? Well, according to Apple, it is faster among other things. I would have to agree. This is the reason I use Safari as my primary browser, although I still use Firefox daily for some of the add-on features or for certain tasks.
Why would Apple release Safari and hope to wage a hard battle against IE7 and Firefox? Well, they want the ad revenue that the search bar generates from Google. Can Apple expect anyone to actually use their browser on Windows? Yes they can. As Marco Arment explains:
Apple already requires QuickTime to be installed with iTunes, which is required to use every iPod and iPhone ever sold. As of April, Apple had sold 100 million iPods, and the iPhone is probably going to be a big hit with at least a few million sales likely within a year. Even accounting for out-of-commission iPods, users who ignore software updates, and existing Mac users, that’s still a quick way for Apple to capture 20-50 million Safari users whenever they want with a simple iTunes update.
Basically, brilliant marketing.
2 responses so far ↓
1 Jeff at www.thenewsroom.com // Jun 23, 2007 at 6:58 am
AP agrees with you, too, as the tech editor says in this video…http://thenewsroom.com/details/422936?c_id=wom-bc-js
2 Apple’s clandestine Safari install - we saw it coming // Mar 24, 2008 at 12:04 am
[...] Windows users as Firefox has within a matter of months. A number that took Firefox years to earn. We knew this was [...]
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