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p>Mike Masnick of Techdirt summarized his series of posts that everyone in business needs to read and understand. Those who apply his lucid explanation will thrive and those who don’t will eventually fall to the wayside.
- Redefine the market based on the benefits
- Break the benefits down into scarce and infinite components
- Set the infinite components free, syndicate them, make them easy to get — all to increase the value of the scarce components
- Charge for the scarce components that are tied to infinite components
1 response so far ↓
1 Rob Newby // May 4, 2007 at 2:40 pm
Hi Jon,
Please write some more on this. I want to understand it more fully as I can apply to software. I believe you and Masnick are correct, especially in the way you relate it to copyright as I’ve spoken to you at length about this in the past. I need some more examples though.
Cheers,
Rob.
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